Home entertainment tastes differ around the country
Published: December, 05 2008
By Thomas A. Prais
Home entertainment furniture purchasers vary according to geographical region. The chart below summarizes some of the key differences between regional home entertainment furniture purchasers. As the chart indicates, consumers in the Mountain states tolerate much higher price points in this category, while those in the Northeast spent well below the national average.
Average amount spent:
National average: $1,127
Northeast: $899
Southeast: $1,192
Midwest: $1,243
West South Central:
Mountain: $1,457
West: $1,133
Compared to national average:
National average: 0%
Northeast: -20%
Southeast: +6%
Midwest: +10%
West South Central: -10%
Mountain: +29%
West: +1%
Spent < $400:
National average: 56%
Northeast: 61%
Southeast: 41%
Midwest: 58%
West South Central: 59%
Mountain: 47%
West: 52%
Spent $100-$1,299
National average: 21%
Northeast: 19%
Southeast: 31%
Midwest: 14%
West South Central: 23%
Mountain: 25%
West: 27%
Spent > $1,299
National average: 23%
Northeast: 20%
Southeast: 28%
Midwest: 28%
West South Central: 18%
Mountain: 28%
West: 21%
“Eco-enthusiast”:
National average: 25%
Northeast: 22%
Southeast: 19%
Midwest: 28%
West South Central: 22%
Mountain: 19%
West: 37%
Bought green:
National average: 17%
Northeast: 23%
Southeast: 12%
Midwest: 20%
West South Central: 13%
Mountain: 13%
West: 20%
How much of a premium they paid for green (among those who bought green):
National average: 5%
Northeast: 4%
Southeast: 5%
Midwest: 7%
West South Central: 2%
Mountain: 5%
West: 7%
Most popular home entertainment furniture:
National average: TV stand
Northeast: TV stand
Southeast: Console
Midwest: TV stand
West South Central: TV stand
Mountain: Wall unit
West: Wall unit
2nd most popular home entertainment furniture
National average: Wall unit
Northeast: Wall unit
Southeast: TV stand
Midwest: Wall unit
West South Central: Wall unit
Mountain: TV stand
West: TV stand
Bought TV at same time as furniture:
National average: 42%
Northeast: 49%
Southeast: 46%
Midwest: 51%
West South Central: 43%
Mountain: 34%
West: 24%
Bought Craftsman:
National average: 31%
Northeast: 32%
Southeast: 34%
Midwest: 31%
West South Central: 29%
Mountain: 30%
West: 32%
Bought contemporary:
National average: 31%
Northeast: 33%
Southeast: 35%
Midwest: 35%
West South Central: 26%
Mountain: 30%
West: 27%
Bought traditional:
National average: 19%
Northeast: 20%
Southeast: 13%
Midwest: 16%
West South Central: 28%
Mountain: 21%
West: 16%
Bought Transitional:
National average: 15%
Northeast: 11%
Southeast: 16%
Midwest: 14%
West South Central: 14%
Mountain: 15%
West: 19%