Dining Furniture Destinations

Published: March, 03 2008

By Thomas A. Prais

While the most likely destination for The Retail Experience respondents’ dining furniture was a dedicated dining room, half of all respondents placed their dining purchase in the kitchen, breakfast nook or great room.

Although it is common to associate style with personal preference, some styles were more prevalent in certain types of rooms, according to The Retail Experience data. For instance, contemporary was far more popular for dining furniture destined for a great rooms. Conversely, traditional was much more popular for dedicated dining rooms.

In addition to influencing style preferences, the type of room they’re furnishing influences where consumers shopped. The dedicated dining room is still the domain of independent and branded furniture stores, which collectively accounted for 68 percent of all dining room purchases made by The Retail Experience respondents. Great room purchases, on the other hand, were only made in such stores 53 percent of the time.